Sales & Marketing

HMC performs an extensive market review for each asset and develops customized marketing plans designed to maximize the full potential of each hotel. 
Instituting proven yield management programs, sales goals, franchise resource utilization with proper tracking and monitoring, allows HMC to deliver superior 
results across key metrics

Competitive Intelligence:

• Strengths/Weaknesses of Competitive Set
• Price Positioning
• Special Offers/Promotions
• Channel Analysis

Dynamic Tools:

• Demand Projection
• Group/Transient Pace
• Past Performance
•  Analysis of Market Trends & Conditions

Strategy Implementation:

• Track Results of Strategy
• Analyze Success/Failure of Strategy
• Communicate with Property, Brand and Ownership